Tradition meets modernity
Krüger Dirndl has stood for authentic, modern and high-quality traditional costume fashion for over 60 years. The young and creative KRÜGER team develops exceptional collections that perfectly combine tradition and modernity. Under the three brands “MADL, COLLECTION and BUAM”, Krüger Dirndl caters to different tastes and styles, always with a focus on brilliant looks, quality and a perfect fit.
The challenge: efficient logistics at peak times
Despite its many years of experience, Krüger Dirndl faced a logistical challenge: meeting the high demand for its products, especially during the seasonal peak periods around the Oktoberfest, without compromising on quality. Optimizing the supply chain and logistics processes played a key role in being able to respond flexibly and efficiently to customer needs.
Solution: Partnership with FIEGE
To overcome the challenges in logistics, Krüger Dirndl decided to work with FIEGE. One focus of this partnership was the implementation of the CheckOut2Switzerland solution, which made the shipping process more efficient and faster. “Thanks to FIEGE, we have found a logistics solution that enables us to deliver our products to our customers in Switzerland faster and more smoothly,” says a responsible representative of Krüger Dirndl.
Development of cooperation: efficiency and expansion
Following the positive experience at the German logistics center in Brieselang, the partnership was extended to the Swiss market. This expansion helped Krüger Dirndl to strengthen its market presence in Switzerland and further optimize its logistics processes.
What makes it special: A partnership-based cooperation
The cooperation with FIEGE is characterized by a close and direct exchange as well as a solution-oriented approach. FIEGE understands the specific requirements of Krüger Dirndl and continuously develops individual solutions that are precisely tailored to these needs. This partnership-based approach enables Krüger Dirndl to react flexibly and quickly to changes in the market.
A look into the future: growth and optimization
Krüger Dirndl plans to further increase sales in Switzerland through targeted marketing campaigns. With the support of FIEGE, the logistics processes are to be further improved and the market position consolidated.
The cooperation between Krüger Dirndl and FIEGE shows how a partnership approach and customized solutions can lead to joint success. By combining tradition and innovation, Krüger Dirndl was not only able to master the logistical challenges, but also successfully open up new markets.
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Your contact
Natalie Woop
Project Manager Solution Sales
E-Mail: natalie.woop@fiege.com